Browse all 17 TAG Heuer watches in our database.
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TAG Heuer has built its identity on speed. From timing early automobile races to developing chronographs for motorsport legends, the brand's DNA is intertwined with racing. Today, TAG Heuer combines this heritage with luxury positioning and accessible entry points into Swiss watchmaking.
The Carrera, introduced in 1963 and named after the legendary Mexican road race, remains TAG Heuer's flagship chronograph. Its clean dial design, racing-inspired aesthetics, and versatile sizing have made it a staple for enthusiasts. The Monaco, made famous by Steve McQueen in "Le Mans," features the distinctive square case that divides opinions but commands attention.
Part of the LVMH luxury group, TAG Heuer occupies an interesting position: more accessible than sister brands like Zenith and Hublot, but with genuine Swiss manufacturing and chronograph heritage. Their movement development has progressed significantly, with in-house calibers now powering their premium pieces.
For watch buyers, TAG Heuer offers multiple entry points. The Formula 1 line provides Swiss quartz at accessible prices. The Aquaracer serves dive watch needs with WR-300m construction. The Carrera delivers serious chronograph capability. It's a brand where you can start affordable and grow into increasingly sophisticated pieces.
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Based on 17 watches in our database
Budget
$2.4k
Typical
$2.7k
Premium
$3.9k
Typical used/pre-owned prices (MSRP where market data unavailable) | Updated daily
Common questions about tag heuer watches
TAG Heuer is considered an entry-level luxury or premium Swiss brand. Part of LVMH (alongside Louis Vuitton), they offer genuine Swiss manufacturing and motorsport heritage. Prices typically range from $1,500-10,000, positioning them below Rolex but above brands like Tissot.
The Carrera is TAG Heuer's most iconic model, offering chronograph functionality with racing heritage. The Monaco appeals to those wanting distinctive style. The Aquaracer serves as an excellent everyday sports watch. Choice depends on whether you prioritize chronograph function, uniqueness, or daily versatility.
Steve McQueen wore a Monaco (ref. 1133B) in the 1971 film "Le Mans," cementing its status as a Hollywood icon. The square case was revolutionary when introduced in 1969. McQueen's association transformed it from interesting design into cultural legend.
TAG Heuer watches typically depreciate initially but hold value reasonably well compared to fashion brands. Vintage pieces (especially Monaco and early Carrera models) have appreciated significantly. Modern production models stabilize at 50-60% of retail on the secondary market.
The Formula 1 line is TAG Heuer's entry-level collection, featuring Swiss quartz movements at more accessible prices ($1,000-2,500). It offers motorsport styling and solid build quality, making it a popular first Swiss watch. Some models use automatic movements.
TAG Heuer develops in-house chronograph movements (Calibre Heuer 01, 02) for premium models. Entry-level pieces use modified Sellita or ETA movements. The brand has invested significantly in movement development since joining LVMH.
The TAG Heuer Connected is their luxury smartwatch line, combining traditional watch aesthetics with Wear OS functionality. It offers a modular system where you can replace the smartwatch module with a mechanical movement later.
TAG Heuer Formula 1 typically appears around $1,031 in our tracked pricing.
TAG Heuer Formula 1 Chronograph typically appears around $1,360 in our tracked pricing.
TAG Heuer Carrera typically appears around $1,715 in our tracked pricing.