Browse all 19 Rolex watches in our database.
Jump to comparison and budget pages, or start with popular Rolex models.
Use this Rolex page to compare popular references, price bands, and specs before narrowing to specific models.
Rolex needs no introduction. The crown logo is the most recognized symbol in watchmaking, representing quality, status, and investment potential. Love them or not, Rolex set the standards that other brands follow.
The Submariner invented the modern dive watch. The Daytona defined the racing chronograph. The GMT-Master served pilots crossing time zones. The Datejust created the everyday luxury watch. Each model solved a real problem and became an icon in the process.
What makes Rolex special isn't marketing (though they're masters at that too). It's engineering. Every Rolex is COSC-certified, then tested further to Rolex's stricter standards. The Oyster case, Perpetual movement, and Chromalight lume represent decades of refinement. They're built to work perfectly for generations.
The challenge is acquiring one. Popular models like the Submariner, GMT-Master, and Daytona have waiting lists measured in years. This scarcity drives secondary market prices above retail. Whether this is by design or genuine demand, it's created an investment appeal that other brands can't match.
Use the watch pages and comparison tools to narrow your picks, then check live retailer listings when available.
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Based on 19 watches in our database
Budget
$12.7k
Typical
$15.6k
Premium
$18.9k
Typical used/pre-owned prices (MSRP where market data unavailable) | Updated daily
Common questions about rolex watches
Rolex prices reflect exceptional engineering, in-house manufacturing, premium materials, COSC certification, extensive testing, and brand prestige. They use 904L steel (vs. industry-standard 316L), manufacture their own gold alloys, and guarantee every watch. Demand also exceeds supply for popular models.
For those who value precision engineering, durability, and resale value, yes. Rolex watches hold value better than almost any other brand, with some models appreciating significantly. However, at $8,000+ entry price, alternatives like Tudor offer similar quality for less.
The Oyster Perpetual is typically the entry point at around $6,000-7,000 retail. On the secondary market, older DateJust models can be found for $4,000-5,000. There's no true "cheap" Rolex, but these represent the most accessible options.
Popular Rolex models (Submariner, GMT-Master, Daytona) have demand far exceeding supply. Authorized dealers receive limited allocation and prioritize existing customers. This creates multi-year waits for retail purchase and drives secondary market premiums.
The Submariner is the most iconic Rolex and excellent for first-time buyers. The DateJust offers dressier versatility. The Explorer is understated and historically significant. Buy what you'll actually wear rather than chasing investment potential.
Some do, many don't. Steel sports models (Submariner, GMT, Daytona) have appreciated significantly. Gold and gem-set models often depreciate. The secondary market is unpredictable. Buy for enjoyment first; potential appreciation is a bonus.
Rolex Oyster Perpetual typically appears around $5,700 in our tracked pricing.
Rolex Day-Date typically appears around $5,749 in our tracked pricing.
Rolex Oyster Perpetual typically appears around $6,500 in our tracked pricing.