Browse all 18 Apple watches in our database.
Jump to comparison and budget pages, or start with popular Apple models.
Use this Apple page to compare popular references, price bands, and specs before narrowing to specific models.
Apple Watch transformed the watch industry when it launched in 2015. Now the best-selling watch in the world (yes, including traditional watches), it proved that smartwatches could be both functional and fashionable.
The Apple Watch does everything: fitness tracking with industry-leading accuracy, heart rate and ECG monitoring, fall detection, crash detection, sleep tracking, notifications, calls, texts, music, and thousands of apps. For iPhone users, nothing else comes close to the integration and polish.
Health features have become the star. ECG capability, blood oxygen monitoring, and irregular heart rhythm detection have literally saved lives. The watch alerts users to conditions they didn't know they had. For health-conscious consumers, this functionality alone justifies the purchase.
The ecosystem is unmatched. Swap bands in seconds from Apple or thousands of third-party options. Choose from endless watch faces. Use it to unlock your Mac, find your iPhone, or pay contactlessly anywhere. Apple Watch has become essential infrastructure for the Apple-invested lifestyle.
Use the watch pages and comparison tools to narrow your picks, then check live retailer listings when available.
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Based on 18 watches in our database
Budget
$309
Typical
$391
Premium
$429
Typical used/pre-owned prices (MSRP where market data unavailable) | Updated daily
Common questions about apple watches
The standard Apple Watch (Series 9 or 10) suits most people. The Ultra is for extreme sports and diving enthusiasts who need larger size and longer battery. The SE offers core features at lower price. GPS is fine unless you need calls without your iPhone.
No, Apple Watch only works with iPhone. Android users should consider Samsung Galaxy Watch, Google Pixel Watch, or Garmin. There's no workaround, as Apple Watch requires iPhone for setup and core functionality.
Typical use gives 18-36 hours depending on model and settings. The Ultra lasts 36+ hours. Heavy workout tracking or always-on display reduces life. Most users charge nightly. Fast charging provides 80% in about 45 minutes.
Apple Watch is water resistant to 50m, suitable for swimming and showering. The Ultra is rated to 100m for recreational diving. Avoid hot water (saunas, hot tubs). Water resistance can degrade over time.
GPS models need iPhone nearby for calls/texts but track workouts independently. Cellular models can make calls, send texts, stream music, and use apps without iPhone present. All models need iPhone for initial setup.
For iPhone users who want fitness tracking, health monitoring, and seamless notifications, yes. The convenience is significant. For those who just want to tell time, a traditional watch may be more appropriate and longer-lasting.
Apple Watch SE (2nd Gen) 40mm typically appears around $249 in our tracked pricing.
Apple Watch Series 6 44mm typically appears around $274 in our tracked pricing.
Apple Watch SE (1st Gen) 40mm typically appears around $279 in our tracked pricing.